The purpose of UCB having a Mission Statement, a Vision Statement and Core Values is to communicate our core ideology and visionary goals. These are important to all our staff as we make our day to day, short and long term decisions.

You could describe them as the filter by which we measure and manage to ensure we are keeping true to the call God has placed on this ministry.

Mission

UCB is passionately committed to building communities of mature Christians through engaging media and resources.

Vision

That every Australian has the opportunity to access trusted Christian media

and resources that connect faith to life

Values

• Reliance on God and His Word

• Partnership based on integrity and trust

• Commitment to excellence and innovation

• A culture of joy and passion

• Belief in people, building and changing lives